Nancy Brinker In

Main navigation Johns Hopkins Legacy Online packages Faculty Directory Experiential studying Career assets Alumni mentoring program Util Nav CTA CTA Breadcrumb Nancy Brinker In-Person at Carey Cause-Related Marketing Highlights Nancy Brinker’s Visit to Carey In the early Nineteen Eighties, Nancy Brinker made a promise to her dying sister Susan that she would take up the fight towards the debilitating and largely mysterious disease that was killing her. She knew it would be tough, however to say fighting against breast cancer decades ago was an uphill battle can be an enormous understatement. “In these days, you can not use the word ‘breast’ out loud in any radio, news, TV or print,” Brinker stated. “Cancer was the ‘big C.’ It was thought-about a horrible epidemic; many individuals thought it was contagious. … In addition, there have been no good remedies for breast most cancers. The research was minimal. We really had no thought what to do about most cancers.” Since its founding by Brinker in 1982, the Susan G. Komen Foundation has grown into one of the most outstanding cancer-fighting organizations on the planet, having invested over $2.9 billion in breast cancer analysis, training, screening, and therapy in that time. So how did they do it? According to Brinker, through the power of cause-related advertising. Last week, Brinker visited the Johns Hopkins Carey Business School to debate those marketing efforts, among different topics, and to go to with Carey students. In a public one-on-one interview with Carey Professor and Vice Dean for Faculty and Research Valerie Suslow on Sept. 14, Brinker detailed the challenges she faced whereas founding the Susan G. Komen Foundation, the strategies she used to lift consciousness for breast most cancers, and the future of social-cause advertising. She additionally fielded questions from a few of the 80 students, college, and workers in attendance. The occasion was part of the college’s In-Person at Carey speaker series, which aims to deliver audio system to the school whose experiences resonate with Carey’s mission and values. “Breast most cancers trigger-related marketing and the billions it has yielded for research is a wonderful example of business with humanity in mind, which is what we believe in here at the Carey Business School,” Suslow said. Posted a hundred International Drive